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Start an Internet project is not easy. You have to choose a good domain name, a proper design, proper structure thanks to a good content marketing and prepare everything to achieve conversions.
The Internet marketing helps to systematically develop all these steps, from said content marketing conversion to marketing, but when I believe that all our efforts can bear fruit we find a “small” problem.
We have a good platform, we design and plan conversion, we know where our potential customers are but how we reach them? Let’s analyze it from G4 Marketing Online.

Strategies and techniques to get visits to our website
The three main sources for those who rely on the Internet starts in three models: the customers are looking for based on your preferences in social networks and activity on facebook, twitter, google+, linkedin.
This is one of the pillars of Internet marketing, but not the only one. Another basis is trying to capture those potential customers who search for terms in google in our brand or products and eventually develop an active campaign through direct contact with customers via elements such as marketing through mail or email marketing.
What are the most powerful? Obviously it will depend on the extent of conversion are, our previous baggage when getting emails, the volume of our social networks or our general budget for these items. Along with that we have to take into account the marketing for mobile phones especially for the public that has a free smartphone and can afford to surf the internet without spending problems.
Therefore, as a summary, the two main things we can do are to ignore that there is a database and will focus above all on the job or develop search engine Search Engine Marketing (SEM) and social networks.

The main elements in Search Engine Optimization
Do not confuse SEM with paid advertising on Google. The SEM includes paid advertising on Google, but also includes positioning SEO or internet, although not infrequently seek those three initials differentiate the concept of paid advertising, primarily through google adwords, organic positioning concept that appears in the google positions are not paid and does not correspond with other elements introduced as google google places or google news.
So, let’s differentiate, therefore, actions that we can develop in search engines in two major areas:

Paid search campaigns

Natural SEO

The first part will be based on Google Adwords and the second will be based on the organic search engine optimization and google mainly in Spain, as it has 98% of the traffic caused by extraordinary market share can be considered monopolistic .
In this article you can elaborate a little more about what is the main distinguishing feature of each.

Paid search campaigns: Google Adwords
Google adwords has become a real tool for a qualified towards our page for those visitors who want to get a traffic immediately.
His major problem is the price, which in some cases is triggered and operating under the premise PPC or pay per click, meaning that when someone clicks on our link is paid for it.

Let’s take an example to see how it works. Imagine that we have opened a shop on mobile phones imported from China and descubrios our customers want these phones as cheap Chinese phones. Obviously there will be great competition, and if our new website is still weak or does not appear in the top 30 results.

In this case it is necessary that those visitors arriving through paid advertising and therefore has to make a firm commitment Adwrods Google.

SEO: The Key to Organic Traffic

If our website is robust and we have a model in which the SEO is one of the main foundations for visits is likely that traffic that we generate is of quality and successfully converted more easily focused on the web and taken from another methods.
This case serves from online shopping to news sites, since google has become one of the main sources of information, replacing the yellow pages and making sneak into the collective mentality.

From here we see how the key words we generate qualified traffic to our website to be those in which us focus our action, thus achieving greater effectiveness through online positioning techniques.
We see an example of onlien sale in this web of Top Pharmacy:

A variant: the SEO located

If you want to sell online in a given territory or to focus on a particular area there is a kind of geo-seo. So if we want to position our website for lawyers because we are dedicated to valladolid relacioandos issues right in the city, it is more than likely have to rely on things like google places or positioning focused on the territory.

Thus, the SEO in a given geographical area has become a very useful tool to capture a certain type of customers who might otherwise not be within the scope of our search as broadly.

Another reason to support this kind of behavior is that it makes no sense, if we are focused on providing a service in a given area, the open unnecessarily an audience that will not arrive.

The reason is that the costs of travel to a physical store hardly be compensated, especially when the product is not competitive in price or may be located in the immediate surroundings.

Albert Palacci occasionally writes as a technology journalist, he is also writing regularly for online magazines and websites and he is regular contributor to various blogs